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Sentrata AI
AI supercharges whatever data you give it—
Sentrata makes sure it’s an asset, not a liability.
Sentrata AI Sentry agents to fix problems with inaccurate, incomplete data and guard revenue‑critical data to minimize hallucinations and revenue based so your AI and humans stop making expensive decisions on bad inputs.
Sentrata CPQ
Sentrata CPQ is for deal desk, strategic pricing and other revenue-related professionals who are tired of slow, brittle quoting processes that are supposed to be "data-driven," but are often lacking in data quality and completeness. You need to have confidence it the data and the tools to verify, validate and inplement CPQ processes-- on the fly.
- Minimizes manual, error‑prone configuration work
- Uses AI to surface the right products, prices, and approval paths in real time
- Can shrinks quote and approval turnaround from days to minutes while preserving governance and margin discipline.
- Turns scattered CPQ rules and tribal knowledge into reusable, maintainable logic that scales as offerings change.
Sentrata CRM
Sentrata CRM is for sales leaders and frontline sellers who are frustrated with CRMs that feel like little more than busywork. But without clean and current CRM data, it is difficult to grow revenue the way we want to. Even more crucially, we don't have the tools we need to recognize the patters that will surface what we need to do next.
- Uses AI to reduce manual operations and automatically updates your CRM.
- Keeps pipelines trustworthy by continuously cleaning and standardizing data so forecasts and dashboards reflect reality.
- Guides with AI-driven suggestions and coaching directly in their workflow.
- Aligns sales, marketing, and CS around a single, reliable customer view so RevOps can drive consistent, predictable growth.
Sentrata RevOps
Sentrata RevOps is for revenue operations leaders and GTM operators who are stuck wrangling siloed tools, messy data, and inconsistent reporting, Sentrata RevOps turns their AI tech stack and processes into a single, predictable revenue engine instead of a constant firefight.
- Breaks down data silos so sales, marketing, and customer service operate from one source of truth for pipeline health and customer satisfaction.
- Uses AI agents to automate forecasting, deal health scoring, and compliance checks, giving earlier warnings on risk and leakage.
- Standardizes revenue processes and definitions across teams, reducing friction, finger‑pointing, and “spreadsheet wars” over the numbers.
- Simplifies a bloated GTM stack by orchestrating workflows across CRM, CPQ, marketing automation, and support tools.
- Gives RevOps leaders actionable insights and levers to shift from reactive reporting to proactively designing growth and efficiency.
Contacts
kurthaug@shurikensolutions.com
http://www.linkedin.com/in/kurthaug
